It Takes Two (To Thwart Data Breaches)

Some interesting insight from Gemalto's 2017 Data Breaches and Customer Loyalty Report:

  • Of the 10,000 consumers interviewed, only 27% feel businesses take customer data security seriously
  • 70% would take their business elsewhere following a breach
  • 41% fail to take advantage of available security measures available such as multi-factor authentication
  • 56% use the same password for multiple online accounts

While consumers are rightfully skeptical of the security hygiene of businesses they interact with, there is certainly a role for consumers to play here.